Booking.com

Retail Marketing Part Leader

February 01, 2022

 

Position Summary

Building the Trade marketing strategy and organizational structure across the region; collaborate with the PM and sales teams team and product divisions to turn the marketing investments into a growth engine for the division

Role and Responsibilities

  • Will work closely with the Product team and Sales teams and will define and run the program of customer activation plans and be instrumental in advancing performance.
  • Implement strong trade marketing plans with strategic retailers across all channels, in line with brand and business objectives for key categories and product ranges, including supporting key NPD launches.
  • Responsible of the training strategy with tracking of performance and ROI metrics.
  • Have responsibility of the marketing budget.
  • Creation and delivery of marketing materials & content, particularly producing effective point of sale material to drive brand/category/product awareness.
  • To be the team expert on retailer activation guidelines/requirements for key customer POS / secondary siting, best-practices and developments.
  • Analyze market share, market dynamics, trends and track competitor’ activity (e.g. promos, marketing activities including digital / social media).
  • Supporting our ambitious growth agenda across all of ecommerce, incl. working closely with sales & retailers and building expertise in this area to internally champion our digital marketing shopper strategy.
  • Retail optimization and efficiency with clear ROI , making sure brand premium exposure
  • Ensure best practice sharing within the business of Trade Marketing initiatives from across channels/countries/business units/companies.
  • Be an active member of cross-functional.
  • Management and development of direct reports.
  • will work closely with the Product team and Sales teams and will define and run the program of customer activation plans and be instrumental in advancing performance.
  • Implement strong trade marketing plans with strategic retailers across all channels, in line with brand and business objectives for key categories and product ranges, including supporting key NPD launches.
  • Responsible of the training strategy with tracking of performance and ROI metrics.
  • Have responsibility of the marketing budget.
  • Creation and delivery of marketing materials & content, particularly producing effective point of sale material to drive brand/category/product awareness.
  • To be the team expert on retailer activation guidelines/requirements for key customer POS / secondary siting, best-practices and developments.
  • Analyze market share, market dynamics, trends and track competitor’ activity (e.g. promos, marketing activities including digital / social media).
  • Supporting our ambitious growth agenda across all of ecommerce, incl. working closely with sales & retailers and building expertise in this area to internally champion our digital marketing shopper strategy.
  • Retail optimization and efficiency with clear ROI , making sure brand premium exposure
  • Ensure best practice sharing within the business of Trade Marketing initiatives from across channels/countries/business units/companies.
  • Be an active member of cross-functional.
  • Management and development of direct reports.

Qualifications & Experience:

  • Bachelor degree in marketing or post-graduate degree in strategy/research/analysis
  • Fluent in English , Arabic a plus
  • Advanced Microsoft office skills
  • 10 + years of experience